How to Get More Organic Traffic

How to get more traffic to your photography website

Have you created your photography website, but now you’re wondering how do I get people to leave social media and come over to look at my portfolio?  Have you ever wondered how to get more organic traffic to your website?  If so, you’re not alone.  First let’s start with what is organic traffic. 

Organic traffic is the visitors that come to your photography website from internet search engines such as Google, Yahoo, and Bing.  They are visitors who have typed in a photography related keyword that one of the search engines believed your website had the necessary information that the requestor is looking to find.  ​

Research

Before you write a blog post or content for your website, you’ll want to do research on determining the appropriate keywords for your business to attract your ideal clientele. Keep in mind, you want to write content that your portrait clients are looking to find information on.  If you’re a family photographer or a maternity photographer, you want to use keywords that potential clients would be using to find you. 

Don’t use photography keywords associated with other types of photography that you don’t specialize in.  
​

​You may be asking; okay, where do I find the right keywords?  There are several places around the internet that can be used to determine what keywords are available for your blog or website.  One of the most popular places I like to use is Google’s Keyword Planner.  Yes, it’s a free tool!  

When you visit the Keyword Planner, you’ll want to enter the words you desire to use, and then the Keyword Planner will give the information regarding those specific keywords in addition to keyword suggestions that may be related.

You’ll enter your desired keywords as well as your domain (URL) name. 
 
For this example, I used these five keywords:

• Family Photographer
• Torrance Family Photographer
• Woodbridge, VA Family Photographer
• Los Angeles Family Photographer
• Northern Virginia Family Photographer

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​Furthermore, the Keyword Planner will give a list of various other suggested keywords to use.  Sometimes, it’s keywords you may have not even considered adding. With those additional keywords, you’ll want to follow the guideline regarding Avg monthly searches versus Competition level, discussed in more detail below.

Once the results are given, you’ll want to analyze the results given. When you’re looking at the list above (or the keywords you want to use regarding your portrait studio), you’ll want to use keywords that has a high avg monthly search, but low competition.  The reasoning behind that method is the Avg. Monthly searches are the amount of people that are searching for that specific keyword.  Therefore, you’ll want that number to be high. 

​While on the other hand, you’ll want the Competition to be low or medium.  The reasoning behind that is the more photographers using that keyword means you’ll have a more difficult time ranking in the various search engines.  It doesn’t mean your photography website won’t rank higher; it means you’ll have to work harder to get it to rank for those keywords.  

Something that can be done to help is doing research on short tail and long tail keywords.  For instance, if you’re a family photographer, you’ll want to include your city or region associated with your area of the country.

Long Tail Keyword:

• Los Angeles Family Photographer
• Family Photographer in Woodbridge, VA
• Professional Photographer in Northern Virginia

 
Short Tail Keyword:

• Family Photographer
• Maternity Photographer
• Kid Photographer

Look for ways to optimize your photography website with long tail keyword variations.  Using long tail keywords is a great way to generate hundreds and thousands of viewers to your blog or website.  

​Don’t attempt to force long tail keywords or phrases.  Create content that flows automatically.  Remember, you want visitors to fall in love with your content.

Other ways to build organic traffic to your photography website:

• Guest Blog
• Invite others to be a guest blogger on your photography website
• Use keywords that will attract your ideal portrait client
• Share your URL when responding to a potential client on social media post (Pro Tip - when replying to a Facebook post when someone is looking for a professional photographer don't share your Facebook or Instagram handle, share the URL to your website.  This way you can see what information or pages on your website is more valuable and visited by your site visitors.
• Advertise
• Create a Newsletter (share your website)
• Write irresistible headlines (with the paid version, I'll give headline recommendations)

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Please note: If you're enjoying this information, I go into further detail and give a lot more information in the e-book.  For more information, visit the online store (see below).

In Conclusion

Remember your website is your virtual storefront.  You’ll receive hundreds to thousands of visitors to your website; therefore, you’ll want it to be a great representation of you and your brand.  To gain more organic traffic from different search engines you’ll want to use keywords that will attract your ideal client.  Writing content that your ideal client is needing information on is also beneficial. Don't forget to answer or address frequently asked questions.
 
Using Google Keyword Planner is critical in understanding what photography related keywords potential clients are searching and how you can implement those words into your website.  Also look into ways to share the blogs you have written on the different social media platforms, share on your Facebook page, or your Pinterest page.  Consider being a guest blogger.  Guest blogger will help bring in new potential clientele over to your website that may have never heard of you, but like the work you create.  Remember, the more visitors you have on your website, the greater chances you have on being hired as the photographer.  Don't forget to use Google Analytics to gauge the amount of traffic you are getting on a daily and monthly basis.  This will help you determine what's the most important pages on your website.

​If you have any questions, don't hesitate to email [email protected] or call me at (213) 212-2251.  If you're a professional photographer seeking mentoring, don't hesitate to email or give me a call and let's discuss what you need to grow your business.

To purchase and read the full book of tips to get more organic traffic to your photography website, visit the online store here. 

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