How to survive a recession in your studio
Recession….is one around the corner or are we in one now? Many of us have survived Covid, now there seems to be an impending recession. Or at least no matter where you turn, the topic is Recession. Is a recession coming? As a business owner, family photographer specifically, hearing the word recession can be difficult to maneuver. Typically, families don’t see family pictures as a necessity and will place having them on the back burner.
As a professional photographer serving clients in the Los Angeles and Northern Virginia area, some of the biggest questions are should I niche or be a general photographer, should I hold off on increasing the prices of my photography services, and so much more.
Inexpensive Portrait Packaging Ideas
Having customized portrait packaging for your photography studio is something many studios would like to have, and it’s definitely possible, but it can be an expensive undertaking. In the meantime, this article will give ideas on how to create inexpensive packaging for any portrait photographer.
Creating Evergreen Blog Articles for Family Photographers
Blogging is a great way to educate, inform, and showcase your clients from a portrait session. As professional photographers, we hear we should blog about our sessions with clients. However, there is so much more that may be blogged and spoken about.
In this article, I’m going to give several blog topics ideas on what family photographers can discuss in upcoming articles.
Turn Your Portrait Packaging Into A Luxury Experience
Luxury packaging isn't only for the high-end retail stores in Beverly Hills, it's possible to create a luxurious experience in your portrait studio. It doesn't matter if you are making a purchase online or in person, your product will be delivered in some type of packaging. This is also true for professional photographers. Where your portrait studio hand delivers to clients or send the portraits through the mail, the first thing you'll want to consider is how to protect your wedding pictures, family pictures, maternity or newborn pictures.
You'll want to ensure your portrait packaging is sturdy and will properly protect the beautiful artwork you've created.
Impress your portrait clients with a creative and over the top unboxing experience.
How to get more traffic to your photography website
Have you created your photography website, but now you’re wondering how do I get people to leave social media and come over to look at my portfolio? Have you ever wondered how to get more organic traffic to your website? If so, you’re not alone. First let’s start with what is organic traffic.
Organic traffic is the visitors that come to your photography website from internet search engines such as Google, Yahoo, and Bing. They are visitors who have typed in a photography related keyword that one of the search engines believed your website had the necessary information that the requestor is looking to find.
Marketing for Photographers
As a family photographer that moves constantly because I’m a part of a military family, I rely heavily on marketing my business before I move to the new area, especially after moving from Woodbridge, VA to Torrance, CA. So, when I arrive in my new area in Southern California, the marketing I’ve put in before arriving helps to get new clientele for my photography business. I’ve used all of these marketing tips I’m sharing in this blog post, plus many more that are in my Marketing eBook.
Boy, marketing is a hard pill to swollen…there is just so many ways to market your photography business to drawn in your ideal client in your city, but where does one start?
I’m glad you asked. Marketing can be a tricky business especially for photographers. We like to rely solely on social media, but is that were your ideal client is hanging out? You want to get in front of your ideal client, but where are they?
Is Blogging Dead?
Is blogging worth your time and effort as a photographer? Is it something you should invest in doing or work on another type of marketing for your photography business? Let’s talk about it.
Over the last few days, I’ve seen various posts in different Photographer groups on Facebook at blogging and wondering if blogging is dead. The conversation usually diverts to SEO (Search Engine Optimization), when to blog, how to blog, and various other questions. So, in this blog, I wanted to address the importance of having an active blog on your website. Your website can be a valuable space for your followers and other people looking for information that you will be providing based on photography issues, sessions you've photographed, personal information about your life, and other information you think your viewers would find valuable.
Yes, blogging also helps your photography website climb higher on Google's ranking.
SEO Tips for Photographers
One of the biggest things I can say that has contributed to the success of my photography business is SEO (Search Engine Optimization). I've moved several times and with moving comes the need to restart the process of finding clients. I've had so many photographers reach out asking for help with SEO. So last year, I had the opportunity to sit down and write an SEO ebook for photographers.
I wrote the book because I wasted so much time attempting to get my photography website to the first page of Google with little success. So every time I made a change to the metadata and behind the scene information for my website, I would write it down to annotate what was working.
Family Welcome Packet and Magazine
This year, I have been building, changing, and shifting my overall client experience. As the year draws to a close, I've been looking for ways to improve the overall experience for my family portrait clients have from the time their family pictures are booked until the date of their portrait session.
So I began searching for welcome guides / welcome packets and how to package them. I saw several different templates, but I feel in love with the design from Design Aglow. I'm so excited to be sending these new welcome packets to my clients booking family pictures in 2021 and beyond.
Beverly Hills Photographer
I'm excited to announce I'm a new member of the Beverly Hills Chamber of Commerce. For photographers, we are often looking for ways to connect with your local community and engage with other business owners. One way to connect and grow your business is by joining your local Chamber of Commerce.
Last week, I took a step forward and joined one of my local chambers; Beverly Hills Chamber of Commerce. Joining your local chamber is a great way to help other business owners and help them with their needs, wants, and achieve their dreams.
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