How to get more traffic to your photography website
Have you created your photography website, but now you’re wondering how do I get people to leave social media and come over to look at my portfolio? Have you ever wondered how to get more organic traffic to your website? If so, you’re not alone. First let’s start with what is organic traffic.
Organic traffic is the visitors that come to your photography website from internet search engines such as Google, Yahoo, and Bing. They are visitors who have typed in a photography related keyword that one of the search engines believed your website had the necessary information that the requestor is looking to find.
Marketing for Photographers
As a family photographer that moves constantly because I’m a part of a military family, I rely heavily on marketing my business before I move to the new area, especially after moving from Woodbridge, VA to Torrance, CA. So, when I arrive in my new area in Southern California, the marketing I’ve put in before arriving helps to get new clientele for my photography business. I’ve used all of these marketing tips I’m sharing in this blog post, plus many more that are in my Marketing eBook.
Boy, marketing is a hard pill to swollen…there is just so many ways to market your photography business to drawn in your ideal client in your city, but where does one start?
I’m glad you asked. Marketing can be a tricky business especially for photographers. We like to rely solely on social media, but is that were your ideal client is hanging out? You want to get in front of your ideal client, but where are they?
Is Blogging Dead?
Is blogging worth your time and effort as a photographer? Is it something you should invest in doing or work on another type of marketing for your photography business? Let’s talk about it.
Over the last few days, I’ve seen various posts in different Photographer groups on Facebook at blogging and wondering if blogging is dead. The conversation usually diverts to SEO (Search Engine Optimization), when to blog, how to blog, and various other questions. So, in this blog, I wanted to address the importance of having an active blog on your website. Your website can be a valuable space for your followers and other people looking for information that you will be providing based on photography issues, sessions you've photographed, personal information about your life, and other information you think your viewers would find valuable.
Yes, blogging also helps your photography website climb higher on Google's ranking.
SEO Tips for Photographers
One of the biggest things I can say that has contributed to the success of my photography business is SEO (Search Engine Optimization). I've moved several times and with moving comes the need to restart the process of finding clients. I've had so many photographers reach out asking for help with SEO. So last year, I had the opportunity to sit down and write an SEO ebook for photographers.
I wrote the book because I wasted so much time attempting to get my photography website to the first page of Google with little success. So every time I made a change to the metadata and behind the scene information for my website, I would write it down to annotate what was working.
Family Welcome Packet and Magazine
This year, I have been building, changing, and shifting my overall client experience. As the year draws to a close, I've been looking for ways to improve the overall experience for my family portrait clients have from the time their family pictures are booked until the date of their portrait session.
So I began searching for welcome guides / welcome packets and how to package them. I saw several different templates, but I feel in love with the design from Design Aglow. I'm so excited to be sending these new welcome packets to my clients booking family pictures in 2021 and beyond.
Beverly Hills Photographer
I'm excited to announce I'm a new member of the Beverly Hills Chamber of Commerce. For photographers, we are often looking for ways to connect with your local community and engage with other business owners. One way to connect and grow your business is by joining your local Chamber of Commerce.
Last week, I took a step forward and joined one of my local chambers; Beverly Hills Chamber of Commerce. Joining your local chamber is a great way to help other business owners and help them with their needs, wants, and achieve their dreams.
Luxurious Christmas Portrait Packaging
Christmas in July is in full swing and the Hallmark Christmas movies are proof. Which means many family photographers are starting to plan Christmas family portrait sessions. Many are also thinking about how to package their portraits from those sessions. Did you see the Packaging Ideas for Your Photography Studio article? That article is extremely detailed on how to create a luxurious portrait experience for your photography clients.
This article is a continuation on how to give your clients a luxurious Christmas portrait packaging experience. Christmas is a festive time of year, so let's talk about adding a little festivity to your portrait packaging.
The Ultimate Guide To Mastermind
As business owners, many times we have a small team of people or it may be a team of "I". That’s why it’s great to be a part of a Mastermind group. You may be wondering what's the definition of a Mastermind. Have you read the book “Think and Grow Rich” by Napoleon Hill? In this book, the word "Mastermind" was first used. It’s where a group of two or more business owners/individuals come together to exchange knowledge and encourage one another. Simply put, a Mastermind group’s purpose is to be a group of committed business owners who agree to meet regularly and help each other grow in both their business and personal lives.
In this blog I will answer questions about the mastermind definition as well as how you can find one, the top reasons to join and mastermind group and how to start your own mastermind group.
Updated: July 20, 2021
Photo Packaging for Professional Portrait Studios
Are you leaving your clients with a lasting and memorable experience when they receive their family’s portraits? As a family photographer once the portraits are taken and ready to be delivered to your clients, this is when you have another instance to stand out and deliver beautiful family portraits. Have you seen an unboxing video lately? My youngest son is fascinated by those videos and tend to spend hours watching them. Unboxing videos have become a popular trend in recent years and with custom branded materials, you can give your portrait clients an unforgettable luxurious unboxing experience.
As a small business owner it's difficult to stand out from bigger established companies or other photographers; however, it can be done, and your clients will thank you for it. When your clients receive their portraits are they mesmerized and blown away by your packaging?
The branding of your portraits and how they’re delivered is another way to illustrate to your clients why they hired you as their family, wedding, or headshot photographer. It also establishes your value as a professional in the industry and making your portrait studio stand out from the rest. Packaging is a significant component in communicating your brand to your portrait clients, therefore it’s vital to invest in a great design. Creative packaging is more than just putting your portrait studio’s logo on, it needs to be creative and send a message that gives your clients the feeling of being special and important...because they are.
5 Tips For Finding A Photography Mentor
When I started my photography career, I looked for someone to help me answer questions. Someone I could call upon about photography. Unfortunately all the people I called or sent emails to wouldn't return my telephone calls or emails. It became extremely frustrating.
After conducting a search on Facebook, I came across a photographer in Destin, Florida. I call her and told her who I was and what I was trying to do. Thankfully she was extremely helpful and answer every question I had and even offered to help me with any additional questions I had in the future. After experiencing her helpfulness, I wondered why other photographers were so unhelpful. I couldn't understand. I also read countless books, attended photography conferences and workshops. Of course, I began putting in numerous hours practice with my camera and using Lightroom and Photoshop. It was my own journey of trial and error and the beautiful journey of learning the profession of photography.
MEET yOUR pHOTOGRAPHER
Hello, I'm Tamieka, the owner of and photographer behind Tamieka Smith Photography a family photographer in Torrance, CA and Northern Virginia/National Archives Promotion Ceremony photographer in Torrance, CA. I am happy you came to visit the blog! I hope you find inspiration and helpful tips. In addition, to a peek into my life as a family photographer.
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