Packaging Ideas for Your Portrait Studio
Are you leaving your clients with a lasting and memorable experience when they receive their family’s portraits? As a family photographer once the portraits are taken and ready to be delivered to your clients, this is when you have another instance to stand out and deliver beautiful family portraits. Have you seen an unboxing video lately? My youngest son is fascinated by those videos and tend to spend hours watching them. Unboxing videos have become a popular trend in recent years and with custom branded materials, you can give your portrait clients an unforgettable luxurious unboxing experience.
As a small business owner it's difficult to stand out from bigger established companies; however, it can be done, and your clients will thank you for it. When your clients receive their portraits are they mesmerized and blown away by your packaging?
The branding of your portraits and how they’re delivered is another way to illustrate to your clients why they hired you as their family, wedding, or headshot photographer. It also establishes your value as a professional in the industry and making your portrait studio stand out from the rest. Packaging is a significant component in communicating your brand to your portrait clients, therefore it’s vital to invest in a great design. Creative packaging is more than just putting your portrait studio’s logo on, it needs to be creative and send a message that gives your clients the feeling of being special and important...because they are.
Unique Christmas Theme Mini Session - Canceled
Have you started thinking about your family's Christmas card and what picture you want to put on your card? Well, it's that time of year many families are starting to think about this as well as photographers coming up with creative and unique ways to make a memorable Christmas portrait.
If you were on Facebook last week you may have seen many family photographers advertising Grinch portrait sessions. What a cool idea; right. It’s perfect for the holidays – it would make the best Christmas card and it’s unusual and unique. It seems like everyone could see the great possibilities as well. Within days of posting the theme session on her business Facebook page, an Arkansas photographer was getting so many calls for her theme portrait session she booked out quickly and had to initiate a waiting list for next year.
Do you have a cell phone? I do and they are popular and convenient to use especially for taking a quick picture of your child or something that may be happening around you. It doesn't matter if you're located in Los Angeles or Washington DC or anywhere in between, Moms are universal in wanting to get that little smile or quirky facial expression...myself included. Now that we're in a selfie generation, even business owners are resorting to taking selfies and using them as headshots.
I beg with you, don't rely solely on your mobile device to photograph your family's special moments or your headshots if you're a business owner. Looking at the pictures below you can see why?
Heirloom Album for Promotion Ceremony at National Archives
This is a beautiful heirloom album created for an Air Force member who had his promotion ceremony at the National Archives Museum in Washington D.C. Following their ceremony, the member and his spouse chose Wedgewood leather as the base and Stone Cold Grey as the accent on the spine. The leather is soft to touch and a truly luxurious book to hold the keepsake portraits from his military ceremony.
Army Promotion Ceremony at Inter-American Defense College
A few weeks ago, Lieutenant Colonel (Lt Col) Perez-Marsden contacted me to determine my available to photograph her promotion ceremony in Washington DC at Fort McNair. We schedule a time to talk, so I could learn her wishes and vision for the upcoming promotion ceremony. Thankfully, I was already scheduled to be in Northern Virginia for another event, so I was thrilled to be a part of her ceremony by photographing it.
Blue and Silver Retirement Heirloom Album
I am in love with this beautiful 10x10 Heirloom Album. It was designed for retired Air Force Lieutenant Colonel Hook. A few weeks after Col Hook's retirement ceremony at Andrews AFB in Maryland; we meet to discuss how he would like to remember his last official military event and the heirloom album was the number one choice; as each album is custom designed. Therefore, Col Hook was able to give his album the Air Force treatment.
Col Hook selected Wedgwood and The Saturday Night Special.
Air Force Retirement Ceremony at Andrews AFB
When a military member first enlists or receives a commission, retirement isn't the first thing that comes to mind. It's usually how am I going to get through Basic Military Training (BMT) or Officer Field Training. However, retirement seems to sneak up on military members; especially when you're having such a great time and enjoy serving and protecting the country you love.
Beach Portraits at Laguna's Table Top Beach
The South Bay in California has several exquisite beaches and Table Rock in Laguna Beach is one that will not disappoint. This beach is the perfect location for a family portrait session or a wonderful place to watch the sunset. As a family photographer, I was pleased with the different aspects of this location.
Visit to Northern Virginia
Who loves Facebook, Instagram, and the other Social Media platforms? Whether you own a business or not, more than likely, you're on one of the social media platforms. Last month, the Prince William County Chamber of Commerce hosted a social media panel to help business owners develop strategies to help increase their business visibility and social proof.
The panelists included John Fillipone from Western Prince William Chatter, Tamieka Smith (me) from Military Wives & Moms of Woodbridge, Liz Whitt-Lee from Get Social with Liz and ST Billingsley from What’s Up Prince William.
Their were a lot of great recommendations such as when is the best day or time of day to post on your business page (to get the most visibility and interaction), what information are people in groups looking to know or asking, and how to introduce yourself (your business) in groups.
“The biggest way to grow your business online is find a way to help people without being overly promotional,” Whitt-Lee said.
Each business will find success with different social media platforms. That's why it's essential to try different platforms to determine which one will work best for your company. “Don’t worry about being on every platform, it’s too much work for one person,” Billingsley said. “The other thing I say is — don’t hire a kid just saying because they know how to post something, that doesn’t mean they know what they’re doing. There’s a lot that goes in behind it.”
Inside Nova (2019) Best of Prince William
Congratulations Tamieka....those are the words I receive a few weeks ago. Tamieka Smith Photography of Woodbridge, VA was voted "Best Artist" by InsideNOVA Prince William. Out of 61 business and companies (27 photographers) list in the "Artist" category, Tamieka Smith Photography was chosen as the top artist. I was recognized by residents of Prince William County and readers of InsideNOVA.
Hello, I'm Tamieka, the owner of Tamieka Smith Photography a Los Angeles family photographer and Northern Virginia/National Archives Promotion Ceremony photographer in Torrance, CA. I am happy you came to visit the blog! I hope you find inspiration and helpful tips. In addition, to a peek into my life as a family photographer.