Visit to Northern Virginia
Who loves Facebook, Instagram, and the other Social Media platforms? Whether you own a business or not, more than likely, you're on one of the social media platforms. Last month, the Prince William County Chamber of Commerce hosted a social media panel to help business owners develop strategies to help increase their business visibility and social proof.
The panelists included John Fillipone from Western Prince William Chatter, Tamieka Smith (me) from Military Wives & Moms of Woodbridge, Liz Whitt-Lee from Get Social with Liz and ST Billingsley from What’s Up Prince William.
Their were a lot of great recommendations such as when is the best day or time of day to post on your business page (to get the most visibility and interaction), what information are people in groups looking to know or asking, and how to introduce yourself (your business) in groups.
“The biggest way to grow your business online is find a way to help people without being overly promotional,” Whitt-Lee said.
Each business will find success with different social media platforms. That's why it's essential to try different platforms to determine which one will work best for your company. “Don’t worry about being on every platform, it’s too much work for one person,” Billingsley said. “The other thing I say is — don’t hire a kid just saying because they know how to post something, that doesn’t mean they know what they’re doing. There’s a lot that goes in behind it.”
It's vitally important to avoid sending everyone a Facebook friend request and unsolicited links. These tactics will have an unintended consequence...your business will begin to have a poor reputation. The old adage of treat people the way you want to be treated is definitely true with social media. Please don't bombard people with unsolicited information about your business.
In addition to being a part of the Prince William County chamber panel, I also photographed two military promotion ceremonies. One was at The National Archives Museum in Washington, D.C., and the second ceremony was on Fort McNair at the Inter-American Defense College in Washington, D.C. I'm always honored when Veterans and military spouses contact me to photograph their family's portraits or military ceremonies.
I always look forward to going back to Washington D.C. to photograph family legacy's.
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