Challenges with being a Professional Photographer
Being a professional photographer is exciting, thrilling, and filled with many opportunities. As a professional photographer, we have the opportunity to photograph various people from all walks of life. Whether it's photographing a wedding, family pictures, a baby's newborn photos or more. We get to photograph many celebrations that life has to offer.
From the outside, being a photographer seems rewarding, easy, and fun, but there are times and things many don't get to see or experience that are outside the glitz and glam.
As an entrepreneur, when things are going well and business is booming, many are excited and thrilled with the wins. However, there are times, when things are slow, honestly when things are dead; clients aren't calling, emails aren't dinging, and website inquiries aren't coming in. These are the times many professional photographers question whether they should be in business? Is it worth it? Should I increase my prices to cover my new costs? Will clients be ok with the price increase?
Generally, the first part of the year, is when many photographers begin asking these questions. This year is a little different and extremely difficult for many entrepreneurs, especially with the overall cost of many everyday items (gas, postage, product increases, and more). For example, the cost of gas is interesting to say the least. After evaluating cost, many entrepreneurs including professional photographers are increasing the cost associated with products and services due to the increase in costs.
If you're a professional photographer and currently experiencing these thoughts, here are a few things I do.
- Work on my website.
Has it been a while since I've changed the photographs out in my portfolio? If so, this is a great time to change out the photographs or update the copy on the site.
- Set up a CRM
At the start of Covid, there wasn't any business happening. Therefore, I took the time to set up a CRM (Client Relationship Management System). It has helped consolidate my business and instead of sending out various links such as invoice, questionnaire, contract everything is all in one.
- Take a walk
Walking give me an opportunity to free my mind and relax. When things get overwhelming, walking helps release my thoughts. Another benefit; I'm able to get exercise.
- Look for education / mentor
Seeking a mentor can give insight into what may or may not be happening in your business. In addition to give additional insight into other factors associated with your portrait studio.
- Networking / Meet People
This is a wonderful time to start networking with other entrepreneurs in your area. Schedule one to ones with business professionals to learn more about them and their business.
- Call a friend
Having a friend (good friend) is a powerful thing. If you're are struggling in business right now, reach out to a supportive friend and get encouragement. Sometimes their words are just what's needed to get you though this tough time.
If you're being challenged in your photography business, look for ways to give your mind an escape. Then look into different things you may be able to do to bring your business into the booming status. Should your marketing change? Should your website change? Maybe pricing? Hire a mentor/educator? These are just a few things to consider.
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