iS bLOGGING dEAD?

Is Blogging Dead?

Is blogging worth your time and effort as a photographer?  Is it something you should invest in doing or work on another type of marketing for your photography business?  Let’s talk about it.
 
Over the last few days, I’ve seen various posts in different Photographer groups on Facebook at blogging and wondering if blogging is dead.  The conversation usually diverts to SEO (Search Engine Optimization), when to blog, how to blog, and various other questions.  So, in this blog, I wanted to address the importance of having an active blog on your website.  Your website can be a valuable space for your followers and other people looking for information that you will be providing based on photography issues, sessions you've photographed, personal information about your life, and other information you think your viewers would find valuable. 

Yes, blogging also helps your photography website climb higher on Google's ranking.

There are several blogs I have written over the years that still provides valuable content.  Based on those blogs I get several visits to my website simply because of the topic discussed. 

Is blogging dead?

The short answer is no.  If your blog is providing answers to what people are looking for, your blog will be what searchers are looking to find and read.  For example, how many times have you had clients looking for what to wear at their portrait session?  This is a great blog topic to cover.  It can be used to send to your potential client as a link.  However, it can also be used as a Google find. 

When people are searching for information, your blog can potentially be found and searchers questions can be answered by your blog.

How often should I blog?

I recommend people blog at least once a week.  However, whether you choose to blog once a day, once a week, or once a month, the key is to stay consistent.  So, think about how often you would like to blog and based on your availability, develop your blogging content and strategy.

Where do I blog?

Back in the day, people would create a separate website just for blogging.  I highly recommend you keeping your blog with your photography website.  You want that traffic to your blog to be on your website will draw to be associated with your website. 

In addition, if you are talking about a valuable subject, your visitors can click on another tab on your website to look at your portfolio or to hire you as their family photographer, branding photographer, wedding photographer, or whatever type of photography services you offer.

What topics should I blog?

Blogging is so simple you can blog anything.  Here are a few ideas of what to blog:

• Past Sessions
• What to Wear
• Frequently Ask Questions (for your industry; wedding photography, newborn photography, family photography, etc.)
• Popular locations for Portrait Sessions
  
• When someone should book/schedule a portrait session (Maternity, Newborn, Family, Wedding)
  
• How to prepare for an upcoming session
  

Conclusion

Yes, blogging is still a vital marketing strategy that can be used to attract photography clients for your business.  When you blog, look at how often you can be consistent with your blogging strategy and put your blog on your photography website.

If you need help with your blogging strategy, don’t hesitate to give me a call at (213) 212-2251 or send me an email at [email protected].