5 Tips to Create Luxury Packaging

Turn Your Portrait Packaging Into A Luxury Experience

Luxury packaging isn't only for the high-end retail stores in Beverly Hills, it's possible to create a luxurious experience in your portrait studio.  It doesn't matter if you are making a purchase online or in person, your product will be delivered in some type of packaging.  This is also true for professional photographers.  Where your portrait studio hand delivers to clients or send the portraits through the mail, the first thing you'll want to consider is how to protect your wedding pictures, family pictures, maternity or newborn pictures.

You'll want to ensure your portrait packaging is sturdy and will properly protect the beautiful artwork you've created. 

Impress your portrait clients with a creative and over the top unboxing experience.
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#1 Ditch The Box

As photography studios, we receive countless boxes from our vendors.  The first thing that can be done is leave the brown box behind (ditch it).  Please don't give your clients their beautiful portraits in a brown box that has travel marks and rips.  Remember, everything you do and or say is a representation of your brand.  You'll want to ensure your packaging is an ambassador of your brand.

#2 Be Strategic

Strategizing your overall packaging look is key.  Who does your studio serve? What do you want your packaging to convey to your portrait clients?  How can you infuse your studio's brand and mission into the overall look of the packaging?  What colors will be used in the packaging?  How will different items be packaged?​

#3 Enthusiasm

Excitement is the name of the game!  Your packaging design should excite your photography clients.  You'll want to think about all the human senses to create packaging that will impact as many senses as possible.

• Touch
• Sight
• Sound
• Taste
• Smell

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#4 Logo

As creatives, sometimes it's hard to reign in our creativity.  Our creativity overflows into our logo.  However, when it comes to luxury high-end packaging, you'll want to ensure your photography studio logo is timeless and classic.  Remember, you'll be putting your logo everywhere.  Therefore, you'll want to ensure it is a great representation of your brand, and it will be easy for the different photography vendors to replicate and print on the different packaging used for products and merchandise.

#5 Brand Colors

Brand colors say a lot about a studio.  Colors have meanings; you'll want to ensure the colors used for your studio represent the meaning you want to convey and align with your portrait studio's mission.

​Bright colors tend to be associated with affordability.  Let's think about it; worldwide luxury brands typically have subtle color shades. 

Match your packaging colors to the colors on your website and social media platforms.  You'll want to look consistent across the board.​

Conclusion

I hope you enjoyed these 5 tips to consider regarding turning your packaging to a high-end experience. Regardless of what you photograph, the first action is to ditch the box!  Second step, consider what feels you want your clients to have upon receiving your products and prints. For more information on how to create a Memorable Portrait Experience, visit this blog to get started.  

​If you have any questions, don't hesitate to give me a call at (571) 250-5073 or email [email protected].  
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